Request for Proposals (RFP): AEPP Marketing Collaboration

February 23, 2024


Pocono Mountains United Way Announces Request for Proposals (RFP) for Aspiring Educators Pathway Project Marketing Strategy

February 23, 2024

Stroudsburg, PA-Pocono Mountains United Way is thrilled to invite qualified marketing and advertising agencies to submit proposals for the development of a marketing strategy and advertising campaign for the Aspiring Educators Pathway Project (AEPP). In collaboration with East Stroudsburg University, this sponsored program aims to encourage individuals, students, and paraprofessionals, particularly from diverse backgrounds, to view teaching as a rewarding and impactful career.

Key Details:

RFP Submission Deadline: March 22, 2024
Inquiries: Michael Tukeva, President/CEO, Pocono Mountains United Way
Contact: 570-517-3955 |
About Pocono Mountains United Way:
Pocono Mountains United Way is a non-profit organization committed to improving lives and strengthening communities in the Pocono Mountains region. Their mission is to engage and mobilize resources for accelerated community change, envisioning a community with ample opportunities for quality education, good health, and financial stability.

Project Budget:
Pocono Mountains United Way allocates $10,000 for the marketing strategy and advertising implementation, emphasizing financial stewardship given its commitment to serving the community’s most vulnerable.


RFP Issue Date: February 23, 2024
RFP Due Date: March 22, 2024
Vendor Selection: April 1, 2024
Vendor Requirements:
Interested parties must submit a comprehensive proposal including business details, team resumes, references, team size, bios, anticipated hours, and a general overview of the marketing strategy, especially targeting BIPOC populations.

Scope of Services:
The selected vendor is expected to create a culturally relevant 2-year marketing strategy, develop social media content for AEPP partners, and demonstrate expertise aligned with project goals.

How to Apply:
Proposals should be emailed in PDF format to

Pocono Mountains United Way looks forward to collaborating with a strategic partner to make the Aspiring Educators Pathway Project a resounding success.

For more information, please contact Michael via email at and refer to the AEPP Marketing RFP.


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