Be the Reason…

October 3, 2020

United Way Campaign Seeks to Impact Community When Needed Most

Pocono Mountains United Way is asking members of the public to “Be the Reason,” launching its 2020 fundraising campaign in order to help those less fortunate through the organization’s channels. The goal for Be the Reason is $600,000.

United Way and its funding streams have benefitted numerous charitable organizations that administer food and assistance to many across Monroe County. From the CACLV Second Harvest to Meals on Wheels and The Salvation Army, the dollars donated during the fundraising campaign will be the reason the needs of the community are addressed.

“When you realize that each dollar invested can be stretched to more than $7 by United Way, you begin to see the value in helping to impact the community through giving,” said Michael Tukeva, Pocono Mountains United Way President/CEO.

The Be the Reason Campaign comes at a time when COVID-19 has created significant challenges, but the Poconos community has proven it is strong and willing to give a hand up to those in need.

Yearly and ongoing initiatives funded with donations address the problems of hunger, lack of access to early childhood education, homelessness, financial instability, and behavioral health.

Pocono Mountains United Way stresses that you can Be the Reason that no family struggles to make ends meet, individuals work to improve financial stability, children are prepared to succeed in school and beyond, and people in the community won’t go hungry.

It’s easy to give through your workplace by pledging money to the campaign. Simply go to and take the pledge to Be the Reason!